“The Moore Firm has represented our business for years and we could not be happier. Will takes the time to explain complex issues in plain English, is responsive when problems arise, and gives practical guidance that fits our budget and risk tolerance.”
Business Law · San Diego
We Solve Business Problems.
Focused, practical legal advice for companies, founders, and investors. From formation and financing to disputes and exits, The Moore Firm helps you make sound decisions that protect and grow your business.
About The Moore Firm
Proudly Serving San Diego
William Moore (Columbia Law, 2002; Georgia Tech 1996) has been representing businesses in transactions and disputes for more than twenty years. His work has included serving as outside general counsel to closely held companies, guiding startups and their investors through growth and exits, and helping owners resolve complex internal and external conflicts.
The Moore Firm provides business-focused legal services throughout the life cycle of a business. Whether you need help resolving disputes, setting up business methods and contracts, advising on compliance and best practices, or acquiring or selling your company, the goal is always the same: protect the long-term value of your business so you can focus on growth.
Philosophy
Practical, Business-Focused Advice
The primary goal is to provide first-rate legal services on time and for a reason that makes business sense. Good legal work should reduce friction, clarify obligations, and keep you out of avoidable disputes.
That requires asking the right questions, listening carefully, and translating legal rules into clear options with concrete tradeoffs. The Moore Firm is built around the idea that you should spend your time running your business, not deciphering legal jargon.
Why Businesses Hire The Moore Firm
1
Experience
More than two decades practicing California business law, including transactions, employment matters, disputes between owners, and litigation. That experience informs both risk analysis and deal strategy.
2
Business-Focused
Legal advice is only useful if it works in the real world. The Moore Firm focuses on outcomes, not memos, helping clients weigh cost, timing, and risk against their business goals.
3
History of Success
The firm has guided companies through financings, acquisitions, founder disputes, and high-stakes negotiations, helping clients avoid avoidable litigation and resolve disputes efficiently when they arise.
Practice Areas
The Moore Firm serves as outside general counsel and business counsel for companies, founders, and investors throughout California, with a focus on San Diego and Southern California.
Outside General Counsel
- Ongoing advice on contracts, risk, and strategy
- Board and shareholder communications
- Policy and compliance counseling
- Coordination with specialist counsel when needed
Financing & Investment
- Venture capital and angel investment rounds
- Convertible notes and SAFEs
- Preferred stock and investor rights agreements
- Sales of companies and structured exits
Business Formation & Governance
- Choice of entity and initial structuring
- Operating agreements, bylaws, and shareholder agreements
- Founder arrangements and vesting
- Corporate governance and fiduciary-duty counseling
Employment & Workforce
- Employee vs. independent contractor (W-2 vs. 1099) classification
- Hiring, discipline, and separation planning
- Non-solicitation and confidentiality agreements
- Defense of employment claims and agency investigations
Disputes Between Owners
- Partner, member, and shareholder disputes
- Buy-outs and business separation agreements
- Company dissolution and wind-down
- Mediation, arbitration, and litigation strategy
Business Torts & Contracts
- Breach of contract and payment disputes
- Fraud, unfair competition, and related business torts
- Trade secret protection and misappropriation claims
- Trademark and copyright counseling and enforcement
Equity & Incentive Plans
- Employee stock ownership and option plans
- Equity compensation for key employees and advisors
- Deferred compensation and structured payouts
- Equity considerations in mergers and acquisitions
Mergers, Acquisitions & Exits
- Structuring and negotiating purchase and sale transactions
- Asset and stock deals for buyers and sellers
- Due diligence and disclosure schedules
- Post-closing transition and dispute avoidance
Representation is limited to matters and jurisdictions where William Moore is licensed and able to accept an engagement after conflicts and other checks.
Client Perspectives
“Will helped us organize the company, structure our first funding rounds, and negotiate a successful sale. Throughout the process he focused on what really mattered to our investors and the long-term value of the business.”
“When a dispute with a former partner threatened to derail the company, Will helped us understand our options, negotiate from a position of strength, and resolve the matter without a public lawsuit.”
Testimonials describe experiences of specific clients. Results will vary and past results do not guarantee similar outcomes.
Contact
To discuss a potential matter or request more information about services, please reach out using the contact information below.
- Phone: 858-210-7999
- Email: [email protected]
- Location: 2660 Sunset Street, San Diego, California
Please do not send confidential information until the firm confirms it can accept the representation. Contacting the firm does not create an attorney–client relationship.